There is an interview with Stylist magazine’s editor Lisa Smoraski in the Guardian and the free, printed publication is described as having hard-hitting features such as the gender pay gap and women in politics. There are no diets and it wants to talk intelligently to women.
To me, having a magazine suggest that they want to talk to women / about women intelligently when that same magazine has a title which is shallow enough to try to appeal to women by reference to their appearance, is not only an oxymoron but an insulting one at that.
I have never picked up one of these free magazines even though it is distributed in Bristol, mainly because I find it insulting that there is a female and a male set of magazines in the first place. I am surprised they don’t just make one pink and the other blue (sometimes they do). There is also the fact that I have no interest in fashion so the title Stylist does not appeal to me.
The interviewer, Emine Saner, describes some of the content as follows:
As a reader, what I like are features on often weighty issues – it has tackled the gender pay gap and the lack of women in politics – that are given enough space, alongside about the right number of pages (that is, enough but not too many) of fashion and beauty.
Smoraski, for some context on where her penchant for hard hitting and weighty features comes from, worked for Bliss straight after her Journalism degree and was also editor of Smash Hits at 25. She went on to be editor of More as well.
Check out the Stylist website now for such hard-hitting features and ‘weighty issues’ as Kate Middleton’s first public speech. I am not being entirely mean, the Middleton speech is given top banner status while some interesting writing such as ’25 kick ass female heroines’ is much further down the page.
I may start being nicer because there is also a competition for crime writing and I am working on something that fits that description. Let’s see what Stylist is all about then.
Let me know your thoughts if you have read it. Or even if you haven’t read it.